#Sustainabilityreporting is for every company.
Including ones that provide services rather than a product.
Ones that do not necessarily position or market themselves as a "green" or "sustainable" company ♻️
Today I wanted to share this example of @edwardianhotels - a luxurious, upscale, English hotel.
Not being framed as a sustainable hotel doesn't mean that ESG has no value to the company, and I wanted to focus a bit on this part.
For a traveller looking to splash on a London trip, this may not be their main reason for selecting this hotel. A prime location, good cocktail, top tiered services, and a really good mattress might even stand out more. Then why does Edwardian Hotel publish a sustainability report?
More likely, this report could be valuable and directed to, the following type of stakeholders:
1. Shareholders (if any), potential investors, local authorities, banks and more. Hence, we see in the last slide more details about future plans and where the hotel intends to invest in.
2. Business partners along the supply chain as a supplier. Hotels supply to companies like tour operators or travel agents which are able to promote their hotel for them and make bundles and packages for travellers all around the world. They may want to ensure that they do not lose market share with the increased trend of supply chain audit.
3. In the same manner, as a customer of their own suppliers, the report allows the hotel's suppliers to understand and align themselves with the hotel's values.
4. Employees. Often overlooked, but employees are also one key stakeholder. Employees are human, and we all want to be able to uphold our values in our day to day. Increasingly, people seek to work with companies where they can align their own values with, knowing that their work contributes towards important goals for our future. This builds loyalty and motivation.