Why I write on walls:
creativity to me is limitless, once it flows through you it’s like magic dust and can land anywhere, on anything.
I descend from a Florentine family that has been handmaking fireworks since 1869, so I know about stardust - about how hard work, commitment and experience eventually lead to starfilled wonder.
I studied Bauhaus modernist design and by revering the arts I have developed my own original calligraphic style shared in my Inkspired book, out in 10 languages - all about letting go to find the beauty of how handwriting makes us feel.
As a creative director I love to merge a heritage of design references with modern intellect for emotionally compelling branding, bespoke art projects, lifestyle objects, stationery and packaging collaborations.
After many years of living in London, I now have a design consultancy studio in the heart of a secret garden in Florence, inside a glasshouse from 1801 which allows light in and endless ideas to flow out.
A starry-eyed perspective has also led me to co-own and be the PR brand guardian for three boutique hotels in the more artistically quirky Oltrarno area of Florence. My brilliant partner @matteoperduca has created the eclectic interiors of every space and room, mixing his vision with found pieces, personal passion and commissioned artisanal elements. I just come along and write about the Stendhal syndrome on the wall, because creativity is contagious and the sky’s the limit.
So lift your eyes from the screen or even paper and write on walls!