A BETTER WAY: I am so proud to launch my Summer 2024 collection with my friend
@CaraDelevingne , who I am sending so much love and strength… Your Stella family is here for you… x
Summer 2024 is my most sustainable collection ever, made with 95% conscious materials. Each year, 92 million tonnes of clothing waste is created, with a truck-full going to landfill or incinerators every second – over 90% of which can be reused or recycled, but less than 1% is. Our iconic
#Falabella bag’s
#vegan body is made using recycled materials, lined with ocean plastics and its chain is made from recycled brass and recyclable aluminium.
We shot the campaign at the
@VeoliaUK recycling plant in South London because I want to show the beauty that can be found in waste, share our hopes for a more circular future and of course tell the story of our Stella sustainable solutions... x Stella
Discover
#StellaSummer24 in-store and online at stellamccartney.com
Credits
Shot by
@HarleyWeir
Art by
@AndrewLoganSculptor , exclusively for Stella McCartney
#StellaMcCartney