@theklabu ,
@fondationpsg , and the Bangladeshi NGO
@friendshipngo joined forces to launch a sports club in Cox’s Bazar in Bangladesh, the world’s largest refugee camp.
For International Children’s Day they released a new jersey. Designed with input from the children to represent and unite the players in and around the camp, it features the classic KLABU pattern in a cream and blue colorway, and three crests alongside one another – each representing the Cox’s Bazar Spirit, PSG & KLABU’s, bringing the three worlds together.
We helped them create the campaign, shot by
@magnifiercreatives in Bangladesh, featuring PSG athletes, the young athletes of Cox’s Bazar and the larger sports community, inviting everyone to join the team by getting their own jersey and letting their play shine.
The hope is to get as many people involved as possible, raising awareness about the refugee crisis and funds to continue to build infrastructure to support refugees through sports.
The jersey is available at klabu.org and store.psg.fr and all the proceeds will help continue support of the project in Bangladesh.
Get your jersey, join the team and let your play shine ✨