Authentic Brands Group


Authentic is a global brand development, marketing and entertainment platform.
Authentic NYC employees got into the holiday spirit at the first-ever ERG holiday mixer! ❄️ Attendees mixed and mingled while enjoying festive drinks, light bites from locally owned business @dsol_picaderas_y_mas and their favorite holiday tunes. Guests also participated in a special gift swap game. Thank you to members of WIN, BIPOC & Friends, HAAPI and PRISM for putting together this incredible event! 🎁 #AuthenticBrandsGroup
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2 days ago
Ski style is getting a fresh, new look ❄️ @spyderactive and @pullandbear are launching a one-of-kind capsule that merges the worlds of ski and streetwear. Fusing Spyder’s technical winter gear and Pull&Bear’s modern designs, the collection features oversized outerwear and basics such as sweatshirts, hoodies and tees in shades of black, metallic blue and silver to give off a cool, winter-ready vibe. Shop now at the link in our bio. #AuthenticBrandsGroup #Spyder #PullandBear
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4 days ago
Some of our favorite snapshots 📸from this year’s Authentic holiday party at @taodowntown in #NewYorkCity ! ✨ @shaq , @juliuserving and @luckybrand and @thefryecompany ambassador @colehauser22 made surprise appearances at the celebration, where employees, partners, friends and family enjoyed a diverse menu, signature cocktails and a night of dancing to commemorate a banner year. 2024, here we come! #AuthenticBrandsGroup
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5 days ago
TUNE IN TONIGHT! 🚨 Watch today’s biggest music stars, including @johnlegend , @spaceykacey and @kanebrown , pay tribute to @elvis in “Christmas at Graceland.” 🎄It’s all happening tonight LIVE from the iconic Graceland estate at 10 PM ET on @NBC and streaming on @Peacock . Click the link in our bio to learn more. #AuthenticBrandsGroup
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11 days ago
Hit the slopes ⛷️ in @EddieBauer from head to toe! The new Ski Shop collection features a range of apparel and accessories made for the mountains 🏔️, including pants, jackets, tights and gloves. Click the link in our bio to shop now. #AuthenticBrandsGroup #EddieBauer
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12 days ago
@LuckyBrand has introduced the next chapter in its fragrance portfolio. The new unisex collection, thoughtfully crafted with sustainably sourced ingredients, is designed to evoke a sense of adventure, individuality and carefree nature. Click the link in our bio to shop now. #AuthenticBrandsGroup #LuckyBrand
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13 days ago
As the holiday season gets underway, we’d like to extend sincere thanks and good tidings to our entire Authentic network. We wish you a happy and healthy holiday season ahead! 🦃🍂
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17 days ago
@sportsillustrated brought the heat to Las Vegas with an unforgettable experience at Club SI during Big Race Weekend. A-listers, content creators and guests who attended the three-day, immersive event enjoyed VIP areas complete with food stations and premium drinks. Recap the full experience by tapping the link in our bio. 🏎️🔥 #AuthenticBrandsGroup #SportsIllustrated #ClubSI
306 3
18 days ago
@herveleger and Cin Cin are making a splash 🌊with their newest collection. The exclusive luxury capsule features bandage-style bikini sets and classic cut-out one-pieces in bold colors that champion female empowerment. Tap the link in our bio to shop now. 🩱 #AuthenticBrandsGroup #HerveLeger
31 1
18 days ago
Surf's up! 🏄 @quiksilver hosted a celebration of surf, music, skate and art in the heart of European surfing: the southern coast of France. The world's best surfers, including @xococoho , @sierrakerr and @josh_kerr84 , and @joanduru , participated in the invite-only competition and rode the legendary waves of the Landes beaches. #AuthenticBrandsGroup #quiksilver
63 1
23 days ago
@shaq was a guest of honor at an intimate dinner hosted by the Authentic Mexico team in Monterrey, Nuevo Leon. At the VIP event, COO Corey Salter spoke with partners about building long-term value for Authentic’s portfolio of brands across Latin America. #AuthenticBrandsGroup
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24 days ago
@Forever21 has opened its newest location in Japan 🇯🇵 The nearly 3,800-square-foot outpost, welcomed with regional partner Adastria, is planted at the Amu Plaza shopping mall in Nagasaki, marking Forever 21’s fourth store in the region. Click the link in our bio to shop Forever 21 Japan. #AuthenticBrandsGroup #Forever21
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25 days ago