“Wait, is he playing Tom Ford in a biopic, or what’s going on here?” read a late-night text
@eljosecriales received on the night of the Academy Awards. The text was regarding
#GlenPowell , who arrived at the
@vanityfair #OcarsParty in head-to-toe
#TomFord . Except that he wasn’t just wearing
@TomFord , he was dressed as Ford himself: black tuxedo, a bow tie and the designer’s signature orange-tint sunglasses. Also in attendance — and also in Tom Ford cosplay — was the young actor
#DominicSessa . Powell and Sessa both worked with stylist Warren Alfie Baker, but it’s worth remembering that Ford’s successor
#PeterHawkings also dresses evocatively like the man himself. “What the customer wants right now is to embody the brand,” says Jodi Kahn, VP of luxury fashion at Neiman Marcus, “for certain brands, it might mean the actual designers, and for others it means the brand aesthetic.” Paired with the news week that
#DriesVanNoten will also be stepping down from his label, what does it mean for brands when the founder departs? Find out at the link in bio.