System

@systemmagazine

System No. 22. The Entertainment Issue. Available to order now.
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Our selection of industry stylists pick their favourite @cartier pieces from the new high jewellery line, Le Voyage Recommencé. ⁠ ⁠ Photographs by @charlesnegre ⁠ ⁠ #Cartier #SystemMagazine
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‘I think that younger journalists are sometimes nervous for no reason, or overly concerned about being critical, and I think that’s too bad.’⁠ ⁠ In the words of Cathy Horyn. ⁠ ⁠ As perhaps fashion’s most authoritative (and opinionated) journalistic voice, @cathyhoryn_ !!re!!_039;s decade-spanning career is anchored in old-school reporting, a profound understanding of the creative process, and an unerring ability to cut through the industry’s smoke and mirrors.⁠ ⁠ For System issue No. 5 in 2015, just before Cathy's first season as critic-at-large for @thecut , New York magazine’s lively online fashion platform, Cathy generously invited System over to her snow-clad, Hudson Valley home for lunch (homemade soup followed by gingerbread) and a chat about her life, career and today’s fashion landscape.⁠ ⁠ Head to the link in our bio to revisit some of Cathy's most poignant quotes, many of which are still relevant today.⁠ Interview by @misterwingfield#SystemArchive #CathyHoryn
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Fashion and celebrity have always been comfortable bedfellows. ⁠ ⁠ For as long as there have been Hollywood starlets, there have been designers to dress them, both for the screen and for a life in the tabloids. ⁠ ⁠ In the age of screenwriter strikes and social media, however, the relationship between the⁠ two notoriously adjacent industries has solidified from a freewheeling love affair into what can often feel like an arranged marriage of convenience, with dowries and matrimonial duties etched⁠ out in watertight contracts, digital metrics, and a unionized army of stylists and marketing executives. ⁠ ⁠ A sheen of hyper-produced polish now lacquers every interaction between celebrity and fashion house, from campaign appearances to the carefully placed handbags spotted in paparazzi shots.⁠ ⁠ For System issue 22, talent-brand deal broker @lamarquisette and celebrity ‘image architect’ @luxurylaw reflect on the changes in the last decade that have culminated in peak fashion-entertainment crossovers, and where things go from here.⁠ ⁠ Read the full conversation at the link in bio. ⁠ ⁠ Interview by @osman_ahmed_ ⁠ Portraits by @christophecoenon
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@themarcjacobs , @pharrell and @louisvuitton . The story — in retrospect — of encounters between Marc Jacobs, Pharrell Williams, and Louis Vuitton, as seen by @gettyimagesfanclub .
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@markfisherquotes on the cultural fan fiction of @diorbeauty ’s Lip Glow Oil. For System beauty issue two, Biz Sherbert talks to @peterphilipsmakeup , creative and image director of @diorbeauty and beauty critic @jessicadefino_ about how one product category has virally been outshining the rest. Head to the link in bio to read about beauty’s new oil rush and viscose viral femininity. Photograph by @robinbeebee #Systembeauty #DiorLipGlowOil
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Behind the book. Collecting Fashion: Nostalgia, Passion, Obsession. Taking System through her new book, ‘Collecting Fashion,’ Alex Carl delves into the archives of @lalamichmich ’s expansive Comme collection, @zahahadiddesign ’s shoe collection, @sarahandelman ’s covetable sneaker and t-shirt collection. Painstakingly gathering and photographing the preeminent collections of these archival obsessives, Alex traces the intricate relationships between the clothes and the personalities of their collectors. #ArchivalFashion #SystemMagazine
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There’s nothing nostalgic about fashion’s enduring love of vintage Stone Island. ‘It is more like a well-designed car or motorcycle. Osti didn’t even consider himself a fashion designer. And coming from graphic design, he was not,’ says @poeticallypunk in his essay examining the life’s work of Massimo Osti. Taken from System issue no. 14, @alasdairmclellan and @maxpearmain captured archive Stone Island pieces to accompany the piece. Read the full essay online at the link in bio. Essay by @poeticallypunk Photographs by @alasdairmclellan Styling by @maxpearmain
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When the teenage @alexdebetak set up shop in Paris in 1987, there wasn’t a word to describe what he wanted to do. Today, 35 years later, terms like ‘show producer’ still barely begin to define the creator behind an astonishing body of work: @bureaubetak has produced 1,500 runway shows over more than three decades. The 18-meter high mountain of blue delphiniums in the Louvre’s courtyard for @RafSimons ; @anthonyvaccarello ’s @ysl shows within a stone’s throw of the Eiffel Tower, to name a few. In 2021, a majority stake in Bureau Betak was acquired by @theindependentsgroup , the spectacularly well-funded PR and events group. In June 2023, it was announced that Betak was stepping back from the business that bears his name to become Creative Chair, Head of Strategy for The Independents. As fashion, entertainment and events merge into one of the world’s most influential art forms, Betak sees new responsibilities to the industry, to emerging talent, and to the planet. For issue 22, System sat down for a mile-a-minute conversation about chasing adrenaline, resisting categories, and why we all need to step back, before a leap into the unknown. Read the full interview at the link in bio. System Issue No. 22. The Entertainment Issue. Interview @thomaslenthal Photography by @juergentellerstudio Creative partner @doviledrizyte #SystemMagazine #Pharrell #JuergenTeller #TheEntertainmentIssue
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@pharrell and @themarcjacobs discuss the collaboration that started it all. In 2004, @LouisVuitton ’s then Artistic Director Marc Jacobs invited Pharrell and @nigo to work on what would be the first of many collaborations, the ‘Millionaire’ sunglasses. Watch as the pair reflect on their time spent working together over the years and reveal the original inspiration behind the now iconic ‘Millionaires’. Click the link in bio to watch the video, or read the conversation, taken from System Issue No. 22. #MarcJacobs #Pharrell
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‘Fashion became pop. I can’t make up my mind if that’s a good or a bad thing. The only thing I know is that it used to be elitist. And I don’t know if one should be ashamed or not to admit that maybe it was nicer when it was more elitist.’ Back in 2015, @rafsimons graciously spent six months, on and off, discussing life at Dior for issue No. 6 of System. @cathyhoryn ’s resulting piece presented a designer coming to terms with the ever-increasing demands of heading up one of fashion’s most monumental institutions – and the ever-decreasing time he had in which to conjure up newness, countless times a year. And then came the announcement that Raf Simons had chosen to leave the house of Dior. With half of our pages already printed, we pressed ‘pause’, asked Cathy to write an epilogue, and sat down to reread what Raf had said in the interviews, searching for traces of the deliberation that was clearly in his thoughts, if not his words. With hindsight (that most revealing, yet futile of prisms through which to observe a situation), the intimacy of the piece offers a window into a man questioning his situation, his life, his future. At one point, Raf asks the question, ‘how do you pull away from all this tension in your professional life? Do you buy a house and start doing pottery?’ Read the full interview, or explore the rest of issue 6 through System’s archive, at the link in bio. #RafSimons #SystemArchive
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@theledecompany is named after a traditional print journalism term – a ‘lede’ is an arresting opening to a story – but the world this PR powerhouse inhabits could not be further from the slow cycles of old media, when ‘press’ meant writing a press release, and stories were spun on TV news. After Meredith O’Sullivan, Amanda Silverman and Sarah Levinson Rothman simultaneously quit senior positions at major PR firm 42West in 2018, they were contractually barred from reaching out to former clients, sitting and waiting for calls to come in. The gamble paid off, and the calls came, bringing an avalanche of A-list celebrities and blue-chip companies to the roster of an agency that didn’t yet have a name: @badgalriri , @LadyGaga , @Pharrell , Emma Stone, @AmySchumer , @penelopecruzoficial , @arianagrande , @jennifer.garner , the Obamas’ media production company @highergroundmedia . Soon they were joined by a fourth founder, Christine Su, former vice president for global communications at Converse, and they set about establishing a new approach to PR. System was granted a rare audience with the four founders in Lede’s New York boardroom for a deep-thoughts chat – no interruptions, only occasional distracted checking of iPhones – to discuss cultural cross-pollination, crisis management, how ‘authenticity’ has replaced endorsement, and why PR today is so much more than ‘knowing which model is going to convert for a Tiffany ad.’ Read the full conversation, taken from System issue No. 22, at the link in bio. Interview by @misterwingfield Portrait by @peterashlee #SystemMagazine #TheEntertainmentIssue
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The following conversation took place on Sunday 29th September 2013, between @hansulrichobrist and Rei Kawakubo. The designer’s husband and CEO of @commedesgarcons , @adrianjoffe , acted as interpreter. The conversation continued over a series of exchanges, culminating in a beautifully articulate statement from Rei Kawakubo, which you can read at the link in bio, alongside the entire conversation. #SystemArchive #ReiKawakubo #CommeDesGarcons Interview @hansulrichobrist Portrait by @fberthoud Photography @juergentellerstudio
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