Ambiente (
@ambiente_restaurants ) is not afraid of this and has joined the fast food segment with the Burger Service brand (
@burgerservice ).
Its name evokes a car service, as well as speed. We therefore chose a simple bold grotesque font in italics, like when you slam on the breaks and the letters tilt. Such a quick stop for a supercool burger.
There is nothing superfluous in the graphics, just like in a car workshop, a pure purpose which is then balanced with the Burger Service’s mascot – a “Michelin style Man” – with the potential to go viral. Its cheekily loud colours challenge your idea of a colour scale traditionally reserved for food.
Done, let’s eat.
Client:
@ambiente_restaurant
Logotype design: Tuan Vuong (
@_tuan_v )
Mascot design: Jonatan Kuna (
@jonatan_kuna )
Art director: Aleš Najbrt (
@ales_najbrt )
Webdesign: Tuan Vuong (
@_tuan_v ), Michael Dolejš (
@michaeldolejscom )
DTP: Tomáš Trnobranský (
@tomas2t )
Technical cooperation: Jakub Spurný (jakubspurnej)
Production: Pavlína Nebáznivá, Adéla Pěchočová
Cooperation: Interior: 2020 Architekti (
@2020architekti )
Photos by Jakub Dohnálek (
@jakubdohnalek )
Font: Graphik by
@commercialtype
Type: Exterior, Interior, Brand, Web, Restaurant, Packaging
Year: 2023
Visit our website for more: https://www.najbrt.cz/en/work/burger-service
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