SMITH Optics

@smithoptics

#WeRunCold If it’s snowing, we’re going.
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1,685
Road and Gravel Radiance. Introducing the Bike ‘24 New Colors capsule. Fresh colors with big personality to match the energy you exude. Shop new colors at the link in our bio. #PursueYourThrill
3 10
9 days ago
Fresh air. Fresh hues. Introducing the Bike ‘24 New Colors capsule. Fresh colors with big personality to match the energy you exude. Shop new colors at the link in our bio. #PursueYourThrill
3 8
9 days ago
Trailblazing Tones. Introducing the Bike ‘24 New Colors capsule. Fresh colors with big personality to match the energy you exude. Shop new colors at the link in our bio. #PursueYourThrill
3 8
9 days ago
Few can call themselves the fastest skier in the world. Conny can 🏆 A huge congratulations to @connyhuetter for winning the Women’s Downhill Crystal Globe in the @fisalpine World Cup. The whole SMITH team is incredibly proud of her hard work and consistency through the entire Downhill season. 📸: @gepapictures #PursueYourThrill #downhill #skiracing #alpine #worldcup
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2 days ago
🎉 PARTY BOX GIVEAWAY 🎉 Our friends at @10BarrelBrewing just launched two new party cocktails, AMF and Disco Lemonade, and we’re giving away a Party Box that includes our Wild Child Monroe Peak sunglasses to celebrate! Each box contains everything you need to party-on- the-go—the ultimate collection of festive accessories from some of our favorite brands! #10BarrelCocktailParty How To Enter: 1. Be 21+ in age 2. Follow @smithoptics and @10BarrelBrewing 3. Like this post and tag a friend in the comments 4. Do the same for each participating brand and increase your chances to win! 5. All entries must be received by 9am on 4/1/24 6. Repost on your story, tag your favorite participating brand and use the hashtag #10BarrelCocktailParty to increase your chances to win! Enter with each participating brand for multiple chances to win! Find their posts at: @10BarrelBrewing @SmithOptics @PartyShirtInternational @OutdoorTech Each winner will receive a limited-edition Party-In-A-Box kit which includes: • A $100 gift card from @10BarrelBrewing (buy yourself a drink) • Custom AMF 32oz Travel Tumbler from @HydroFlask@SmithOptics Monroe Peak Sunglasses • @PartyShirtInternational Bamm Bamm Stretch Tech Tee • @OutdoorTech Buckshot 2.0 Bluetooth Speaker • @VacationInc Whipped Classic Sunscreen Terms: The contest starts at 9am PST on Monday 3/25/24 and ends at 9 am PST on Monday 4/1/24, and winners will be chosen at random and contacted in the week following 4/1/24. The giveaway is open to participants residing in the United States only. Must be 21 & over to participate. No purchase necessary to enter. Employees and family members of 10 Barrel and partner brands are not eligible. Each participating brand will have sole and exclusive discretion to apply giveaway rules, including disqualification of entries that fail to comply with the same. Each winner will be contacted via DM by one of the four participating brands to request a shipping address, proof of age, and any required waiver or release. The contest is on Instagram ONLY, and Instagram is not in any way affiliated or involved in the competition. LET’S PARTY!
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3 days ago
ChromaPop + polarized unlocks x-ray vision 🔓 Not really, it actually cuts glare and reduces red, green, and blue wavelength overlap. Making for amazing definition, vibrant colors, and unparalleled clarity. X-ray vision just sounds cooler 😎 #chromapop
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4 days ago
We don't choose the classics, you do. The Lowdown 2 is a fan favorite year after year. A timeless silhouette makes these iconic frames great in sunglasses, but even better in prescription.
3 0
5 days ago
POV: you’re on a backcountry mission with the homies and found the perfect playground 🛝 📹: @thelittlematt
3 8
7 days ago
An athlete is nothing without their team. And a team is nothing without community. Together we race to our ultimate podium, a better, healthier world for all humans.  Watch the full film at our link in bio 🔗 #InspireInclusion #instareels #reels #motivation #Instagood #Womeninsport #Womenshistory #CyclingLife #UCIWWT
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10 days ago
We're seeing green ☘️ No, but really. The Chromapop polarized grey-green lens on Monroe Peak makes greens in your field of view pop—like every day is St. Paddy’s Day 🍻
3 2
11 days ago
Bluebird day? Backcountry booter? What more can you ask for? 😮‍💨 🏂: @austinbsmith 🤳🏻: @grendiesel
3 7
11 days ago
As we embark on another year of hard fought battles with the red dirt of Oklahoma, runners and cyclist come from far and wide to celebrate all that is Mid South Gravel. Ride along with SMITH, on our journey through the chaos! #midsouth #midsouthgravel
3 13
12 days ago
Sedona MTB Festival was a blast, now we’re really stoked for MTB season 🏜️ We want to give a huge shoutout to everyone that came out to @sedonamtbfestival , it was a great event full of rad folks and awesome riding. A special thanks to @braydonbringhurst for his support in leading the second annual SMITH group ride + climbing clinic, and for his insightful words both on trail and in his Q + A. We’re grateful to be a part of the MTB community and look forward to seeing more awesome people there next year!
3 10
12 days ago
Over the years, the Wildcat found its home on trails, mountaintops, and tarmac. Now, they're ready for a new frontier 🌊 Introducing, the same Wildcat you know and love with an all-new polarized lens.
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13 days ago
The riders on our Women’s Snowboard team are nothing short of legendary. Mary Rand (@bigairmare ) a Rhode Island native, started her snowboarding career with street parts. As she’s evolved her riding style she’s mastered big backcountry lines. Today, she put down a huge run at @naturalselection to make it to the semifinals! Jess Kimura (@jess.kimura ) is known for her street steeze, along with her advocacy work that is actively building the women’s snowboard scene. She’s the mastermind behind @the__uninvited invitational and works hard to build an inclusive and accepting snowboarding community. Elena Hight (@elenahight ) was born in Hawaii and raised in Lake Tahoe, making for a killer surfy style on the board. She was the first woman to land a fs 900 in competition (at age 13 👀) and is a two-time Olympian and seven-time X-Games medalist. Recently, she’s transitioned to big backcountry lines and environmental advocacy, working with @protectourwinters . Marion Haerty (@marion_haerty ) a Chamonix native and 4x @freerideworldtour champion, Marion is at home on steep + technical faces. She’s the first @freerideworldtour athlete, to win three back-to-back titles taking home the trophy in 2019, 2020, and 2021. Today, she made it to the @naturalselection semifinals, with a spicy run. Tess Coady (@tess_coady ) is an Australian Olympic Medalist with multiple World Championship and X Games medals. Decorated, to say the least, Tess finds her flow in the park, traveling the world competing in slopestyle comps. Iris Pham (@irispham_ ) grew up riding Bridger Bowl in Montana and has had a breakout past few years, becoming known for her stellar skills on rails. Always smiling, Iris brings great vibes and even greater style to the team. This year she debuted in X Games, Dew Tour, and won Zone 3 at Redbull Heavy Metal. Bea Kim (@hellobeakim ) is a rapidly rising star of the @ussnowboardteam , at 17, Bea already has competed in X-Games, Dew Tour, and Half Pipe World Cups. She’s a proud advocate of environmental policy and is a @protectourwinters team member. We’re so proud of the achievements of our snowboard team on and off the snow. #womenshistorymonth
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14 days ago
We’re continuing our celebration of Women’s History Month with the badass athletes on our Ski team. Hadley Hammer (@hadhammer ) a longtime SMITH athlete, Hadley is a mainstay in the big mountain skiing scene. Beyond the mountains, Hadley is a gourmet chef and sommelier Alana Nichols (@alanathejane ) is the first American woman to win gold medals in both the Summer and Winter Olympics/Paralympics, with medals in Alpine Ski Racing and Wheelchair Basketball. Andrea Byrne (@dre.ish ) grew up in Fernie, B.C, and focuses on skiing for the soul. Off the snow, she focuses on crafting handmade products for her brand @allandextra . Anna Pfaff (@pfaff_anna ) is an alpinist and nurse most at home in remote mountain ranges. Anna has multiple huge expeditions on her resume, including many first ascents in the world’s most remote areas. Silvia Bertagna (@silvia_bertagna ) is an Italian freestyle skier and Olympian having competed in Sochi in 2014 and Bejing in 2022. Taylor Lundquist ( @taylahhbrooke ) is a park skier known for her unique take on urban skiing. She was the first woman to be invited to X Games Real Ski, and this year competed in the inaugural X Games Women’s Knuckle Huck. Tonje Kvivik (@tonjekvivik ) grew up in Norway, but after moving to Canada, she quickly became well-known for the big lines she skis with ease. Tonje won 2022 Standout Female Skier of the Year at the International Freeski Film Festival. Alice Robinson (@alicerobins0n ) is a World Cup ski racer and Olympian from New Zealand. She’s reached the podium multiple times this year in GS and will look to continue her streak. Emily Childs (@emilyxchilds ) is a helicopter pilot and badass skier. When she’s not whipping choppers and skiing huge lines in B.C. you can find her fishing Canadian rivers. Janelle Yip (@jaaay_why_ ) started skiing at age two and never looked back. The Calgary native is right at home skiing huge lines, many of which have been featured in MSP films, landing her 2021 Women’s Rider of the year at High Five Festival. #womenshistorymonth #IWD
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18 days ago
Happy International Women’s Day from the SMITH team. From our athletes to the employees who make SMITH what it is, we’re proud to honor the incredible women who are not only conquering the mountains, waves, and trails but also breaking barriers and creating supportive communities. #internationalwomensday
3 9
19 days ago
This year, we made SMITH history by signing our first Women’s Pro Tour team: @hphcycling . With a rich history in women’s cycling, the HPH team is the definition of excellence. We’re incredibly proud to support the team as they strive for glory this season. @biriukova.yuliia @henriettachristie02 @ruthwinder8 @katia.ragusa_ @cordonragot @kristabeldh @dariapikulik @maellegrossetete @romy_kasper @barbara.malcotti @wiktoriia.p @maritraaijmakers @willy_lilliams @alicebarneswood @silvia_zanardii @linda_zanetti #womenshistorymonth
3 6
21 days ago
This month, and all year, we’re proud to celebrate our Women’s Athlete Team. We’re kicking off the celebration of Women’s History Month by highlighting our Surf + Fishing team. Shyanne Orvis (@shyonthefly ) is a fly-fishing guide on the world-renowned Gold Medals rivers in Aspen Colorado. Shyanne fell in love with fly fishing because of its juxtaposition of excitement and serenity. Molly Picklum (@picklummolly ), is an Australian surfer who strives for her personal best day in and day out. Molly has put up multiple legendary performances this year and currently sits 1st in the @wsl Championship Tour. Zoe McDougall (@zoe_mcdougall ) is a multitalented surfer from the North Shore of Hawaii. An artist on and off the board, she recently released ‘I Love You’ a short film and ode to surfing. Johanne Defay (@johannedefay ) is a French surfer and Olympian. She made her Olympic debut in the 2020 Tokyo Olympics and is qualified to compete in Paris this summer. #womenshistorymonth
3 15
22 days ago
Japowwwowow 🇯🇵 eyeing up some poppers @smithoptics 😎 #smithoptics #IOmag #snowboarding #japan #powder #tokyo #aomorispring Film @cuban_lu
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22 days ago
The dynamic duo you didn’t know you needed ❤️‍🔥 @austinbsmith clipping up @jake_blauvelt doing some snow testing in AK.
1,117 5
26 days ago