Patagonia

@patagonia

We're in business to save our home planet.
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In 1996, we ditched conventional cotton for organic cotton. Today, we’ve taken it a step further by sourcing Regenerative Organic Certified® cotton, the highest organic standard, which aims to build healthy soil and respect the welfare of people and animals.
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16 hours ago
The removal of the Klamath River dams, which began in 2023, will be the largest dam-removal project in US history. For nearly 100 years, four aging dams on the Klamath River have violated Indigenous rights and desecrated Native cultures. These dams have blocked salmon and steelhead migration, cutting off spawning habitat and sending populations into free fall. Warm water in the reservoirs behind the dams provided a fertile home for toxic algae and parasites, which spilled into the river, fouling water quality and killing fish. Amy Bowers Cordalis (@amybowerscordalis ) is the Yurok tribal attorney supporting the community-focused, Indigenous-led work to bring the Klamath River dams down. Dam removal is a climate solution, and other rivers need your help. Act now and send a message to Congress to remove the lower Snake River dams at the link in bio. “Dam removal—it’s not a test,” Bowers Cordalis says. “It will work.”
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1 day ago
In 1995, we published this photo by Greg Epperson, which we affectionately refer to as “The Flying Baby.” Since then, it’s taken on a bit of a life of its own as a meme (baby snatched from the air by a shark, for instance) and with much speculation as to whether it was photoshopped (it wasn’t). A few years ago, we even managed to track down the flying baby. Her name is Jordan(@thatflyingbaby ), and this particular photo wasn’t necessarily out of the ordinary for her parents. Epperson shot a lot of iconic photographs for Patagonia during that time, and in his work you can see how committed he was to his craft, to photography as an art. He was usually out climbing or doing other things with the friends who became his subjects, which gives his photography a particular quality of realness. Epperson never warmed to social media, but sometimes a good photograph just endures. Photos: Greg Epperson and Jordan Leads (@thatflyingbaby )
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2 days ago
We make quality gear for lifetimes of doing what you love. And for a future all of us can love, our profits go to protecting and restoring this wild and wonderful planet.
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3 days ago
There’s no shortage of quality waves in Peru, and Hazla por tu Ola wants to make sure it stays that way. The organization has already saved 43 surf breaks from destruction and has a goal to save 100 waves by 2030. Read “The Quest to Save 100 Waves in Peru” at the link in bio.
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4 days ago
Sometimes the views are stunning for the wrong reason. Kimberly Strom (@kimberly.strom ) above the receding Aletschgletscher, which has retreated at least 3km since 1860. Photo: Dan Patitucci (@danpatitucci )
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5 days ago
“Dam removal—it’s not a test. It will work.” —Amy Bowers Cordalis (@amybowerscordalis ) For nearly 100 years, four aging dams on the Klamath River have violated Indigenous rights and desecrated Native cultures. These dams have blocked salmon and steelhead migration, cutting off spawning habitat and sending populations into free fall. The warm water in the reservoirs behind the dams provided a fertile home for toxic algae and parasites, which spilled into the river, fouling water quality and killing fish. The removal of the four dams, which began in 2023, will be the largest dam-removal project in US history. Amy Bowers Cordalis is the Yurok tribal attorney who supported the community-focused, Indigenous-led work to bring down the Klamath dams. “Undammed” follows her journey, from catching salmon on her tribe’s home waters to testifying before Congress. Watch “Undammed” at the link in bio. A film by Swiftwater Films (@swiftwaterfilms ) and Shane Anderson (@shaneandersonfilm )
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6 days ago
Australia was once a global champion of ocean conservation. In 2012, Australia’s network of marine protected areas covered over 3,000,000 square kilometres of ocean. But in 2018, the Australian government downgraded protections to these marine ecosystems by more than 30 percent, opening huge areas to offshore oil and gas, and to industrial trawling. Lord Howe Island is one of the few marine protected areas that was not downgraded in 2018. The largest downgrade occurred in the Coral Sea Marine Park, the cradle to the Great Barrier Reef. Sign the petition to fully protect 30 percent of Australia’s ocean by 2030, prioritizing the Coral Sea Marine Park, and elevate First Nations stewardship of Sea Country through the link in bio. Directed by Lauren L. Hill (@theseakin ) and Andrew Buckley (@short_films_ ) #ProtectAustraliasOceanForGood #RoaringJournal
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7 days ago
“What the hands do, the heart learns.” Mariana Mendoza (@labichita.mc ) and Miguel Casar (@dialogue4peace ) are lifelong climbers and social justice advocates. Together, they ask: How can we use climbing to shape the world we want to see? Watch “What the Hands Do” now at the link in bio. Directed by Bing Liu (@bingliu89 )
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8 days ago
We used to think dams were a cheap source of renewable energy. Now we know the dirty truth. Dams and the reservoirs behind them drown carbon sinks like grasslands and forests, and create stagnant waterways that release methane, a potent greenhouse gas. This ecological crisis is unfolding in the Pacific Northwest on the lower Snake River, where four dams will emit carbon emissions equal to burning 2 billion pounds of coal or driving 400,000 gas-powered cars a year. Thanks to the hard work of activists, there’s a way out of this mess. From the Elwha River in Washington to the Penobscot River in Maine, the benefits of dam removal are now clear. When we take down dams, we draw down emissions, restore watersheds and unite communities. Be part of the solution. Demand Congress remove dams along the Snake River today at the link in bio.
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9 days ago
Have kids, will hike? How about 1,300 miles with three kids—all under age 5—on the Pacific Crest Trail? That's exactly what the Daley family did during a pandemic-era work furlough. Did they find fun? They sure did, and their experience might help you decide to give something like it a go. If you do, happy trails. Your little ones might thank you someday. Read about their trail journey at the link in bio. Photos: Marketa Daley (@daleywalk )
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10 days ago
Conditions, schmonditions. Every day can be powder day. We build quality, durable gear for lifetimes of doing what you love, no matter the size of the send. Photo: Federico Ravassard (@federico_ravassard )
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11 days ago