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Professional Photographers of America (PPA)

@ourppa

World's largest nonprofit photography association 📸 Join at PPA.com + Learn more about our photo conference @imagingusa | Tag #ourppa for features.
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We've got a spring recommended reading list! 🌷📚 As spring sets in, now is an excellent time to dig into your self-development and strengthen your mindset with these hand-picked reads! 📗 Risk Forward: Embrace the Unknown and Unlock Your Hidden Genius by @victorialabalme . Labalme was this year's @imagingusa 2024 opening keynote, and spoke on her topic, "Risk Forward." Read for inspiration and insights to help you find your path forward. 📙 Made Whole by Tiffany Aliche, @thebudgetnista . Aliche teaches readers how to gain financial understanding stability, and security in this comprehensive, 10-step guidebook. 📘 Lighting Handbook Vol. 1 by John Gress of @johngressmedia . Lighting wizard, John Gress breaks down 20 multiple light lighting setups in this 31 page intro PDF designed for beginners. Get the full list with the link in our bio. 🔗 Happy reading, photogs! 📸 📸: PPA Member, Spencer Stanton of @stantophoto Model: @isabella.covington • • • • • • • #photographer #photographers #photographerlife #photo #potd #photography #photooftheday #picoftheday #photographyeveryday #ourppa #throughthelens #shootandshare #justgoshoot #forphotographersbyphotographers #photographymoments #ppalife #ppa #community #wearephotographers #newphotographer #photographybusiness #business #inspiration #lovephotography #professionalphotographersofamerica #professionalphotographer #photographyart #portraitphotography
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3 days ago
We've got a few tips for in-person sales ⬇ 1️⃣ Do not display small prints in your studio. For print displays, use the same photo for each size, preferably a full-body shot that isn’t too close. 2️⃣ Set up a clean and neat room for your sales sessions You might include a TV or projector, computer, comfortable chairs or couches, cordless keyboard, and mouse. Darken the room like a theater. 3️⃣ For image previews, less is more. If you shoot 300 photos of a senior, choose the best 50 to 75, and use a good variety for building an album. Having too many choices confuses clients, which makes them less apt to order. Read more tips from our article "10 Tips for In-Person Photography Sales" - link in our bio. 🔗 📸: PPA Member, Cathy Anderson, M. Photog, CR. Photog, CPP of @cathyandersonportraits • • • • • • • #photographer #photographers #photographerlife #photo #potd #photography #photooftheday #picoftheday #photographyeveryday #ourppa #throughthelens #shootandshare #justgoshoot #forphotographersbyphotographers #photographymoments #ppalife #ppa #community #wearephotographers #newphotographer #photographybusiness #business #inspiration #lovephotography #professionalphotographersofamerica #professionalphotographer #photographyart #newbornphotography
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6 days ago
Sleep like a baby knowing your taxes are taken care of - we've got a few tips 💸⬇ ➡ You can deduct expenses like equipment purchases and studio rentals from your taxes. When filing your taxes, you’ll use IRS Form 1040 to list itemized deductions. Then, you’ll use Form 4562 to indicate depreciation of capital expenses like equipment. ➡ A few deductions include: Your photography studio, home office, or storage space, venues rented for photo sessions and the portion of cell phone use for business calls. ➡ Put your quarterly tax deadlines on your calendar so you stay current with your taxes. If you don’t pay your quarterly taxes by these due dates, you’ll probably have to pay a fee at tax time, unless you are eligible to have it waived. Read more information about tax prep with our article - link in our bio. 🔗 📸: PPA Member, Laura Levitan of @modlphotography • • • • • • • #photographer #photographers #photographerlife #photo #potd #photography #photooftheday #picoftheday #photographyeveryday #ourppa #throughthelens #shootandshare #justgoshoot #forphotographersbyphotographers #photographymoments #ppalife #ppa #community #wearephotographers #newphotographer #photographybusiness #business #inspiration #lovephotography #professionalphotographersofamerica #professionalphotographer #photographyart #newbornphotography
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8 days ago
We've got tips for scouting a site. 📸⛰ Consider feasibility, practicality and aesthetic. Here are a few questions to ask yourself ⬇ 👉 What level of mobility is needed to reach the location? 👉 If the client brings a bag or other personal belongings, is there a safe, clean spot where they can set aside their items during the session? 👉 Does the appearance of the location support the story you want to tell about your client? Read more from the article “How to Vet a Location” in the March 2024 issue of our magazine, Professional Photographer. Link in our bio. 🔗 📸: PPA Member, Justin Viens @_jarinv Model: @_nicolemarie_g ✍💬: PPA Members, Julie Kubal of @juliekubalphotography , Jo Anne Richards of @defining_imagery_photographers and Kenneth Johansen • • • • • • • #photographer #photographers #photographerlife #photo #potd #photography #photooftheday #picoftheday #photographyeveryday #ourppa #throughthelens #shootandshare #justgoshoot #forphotographersbyphotographers #photographymoments #ppalife #ppa #community #wearephotographers #newphotographer #photographybusiness #business #inspiration #lovephotography #professionalphotographersofamerica #professionalphotographer #photographyart #outdoorphotography
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10 days ago
@jeremytlock has three go-to principles in order for people to feel moved by his work 👇 ➡ Fill the frame. “You’re showing the viewer what you want the viewer to see. Do I want the viewer to see the ceiling in my shot? No. So don’t put it in your image.” ➡ Control the background. “Am I putting that viewer’s eyes to where I want them to see? What’s distracting in the background?” ➡ Watch for the moment. Watching is noting situations and body language but also something specific to Lock: “It’s really watching and caring what’s going on within what you’re documenting.” Read more from the article “Feeling the Love” in the March 2024 issue of our magazine, Professional Photographer. Link in our bio. 🔗 • • • • • • • #photographer #photographers #photographerlife #photo #potd #photography #photooftheday #picoftheday #photographyeveryday #ourppa #throughthelens #shootandshare #justgoshoot #forphotographersbyphotographers #photographymoments #ppalife #ppa #community #wearephotographers #newphotographer #photographybusiness #business #inspiration #lovephotography #professionalphotographersofamerica #professionalphotographer #photographyart
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13 days ago
@patricia.fortlage shares her experience with an illness via photography. She delves into documentary as well as conceptual images, still lifes, portraits, and landscapes. “I love humor, so there is a bit of cheekiness thrown in for good measure.” Her biggest challenge was the physical. “I can no longer bend or squat without exacerbating my disability, so I had to find workarounds for images where I wanted to ideally shoot from a low angle.” Read more from the article "Revealing the Invisible" in the March 2024 issue of our magazine, Professional Photographer. Link in our bio. 🔗 • • • • • • • #photographer #photographers #photographerlife #photo #potd #photography #photooftheday #picoftheday #photographyeveryday #ourppa #throughthelens #shootandshare #justgoshoot #forphotographersbyphotographers #photographymoments #ppalife #ppa #community #wearephotographers #newphotographer #photographybusiness #business #inspiration #lovephotography #professionalphotographersofamerica #professionalphotographer #photographyart
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15 days ago
LaJune King of @photosbyljk has tips on creating the ideal experience for your clients. ✨💭 💭 Put yourself in your clients' shoes. 👟 Run through your email workflows to understand what the process looks and feels like from their perspective. Is there enough information? Is enough of your personality coming through? 💭 Always be open to feedback 💬 “If you’re consistent with your work and creating a good experience, you shouldn’t be afraid. But if you do have one bad review, make sure the next client doesn’t experience that, and thank your client for letting you know.” Read more from the article "Show Up How You Want To Be Seen" in the February 2024 issue of our magazine, Professional Photographer. Link in our bio. 🔗 • • • • • • • #photographer #photographers #photographerlife #photo #potd #photography #photooftheday #picoftheday #photographyeveryday #ourppa #throughthelens #shootandshare #justgoshoot #forphotographersbyphotographers #photographymoments #ppalife #ppa #community #wearephotographers #newphotographer #photographybusiness #business #inspiration #lovephotography #professionalphotographersofamerica #professionalphotographer #photographyart
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17 days ago
Brian Berkowitz, @brianberko , has recommendations for beginners in real estate photography. 🏡📸 🏡 If you have the tools - get out there! There is a lot of technique that needs to be learned, but opportunities abound with real estate agents who are eager to work with photographers for professional images, especially if you offer to do an initial shoot or two for free while working on your technique. 🏡 Practice, practice, practice. Photograph your own home if you need to. Stage some shoots and work on lighting, leveling the camera, and depicting spaces accurately. Build a portfolio of sample shoots, and then you’re ready to start approaching paying clients. 🏡 Do your research. There are abundant resources available to learn and hone the skills necessary for architectural and interior photography, including YouTube tutorials, photography blogs, and podcasts. Check out his podcast, @shootingspaces , for some hacks on this niche! Read more from the article "Leading Lines" in the March 2024 issue of our magazine, Professional Photographer. Link in our bio. 🔗 • • • • • • • #photographer #photographers #photographerlife #photo #potd #photography #photooftheday #picoftheday #photographyeveryday #ourppa #throughthelens #shootandshare #justgoshoot #forphotographersbyphotographers #photographymoments #ppalife #ppa #community #wearephotographers #newphotographer #photographybusiness #business #inspiration #lovephotography #professionalphotographersofamerica #professionalphotographer #photographyart #realestatephotography
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20 days ago
@christiehemmklok says sometimes a personal project can help you rediscover your style. 📸 After leaving a magazine job, Christie Hemm Klok felt a bit lost on what her preferred aesthetic was. To remedy that and discover and develop her own style, she began a personal project that would reflect her voice. Over a year, between freelancing jobs, she photographed the women firefighters of the San Francisco Fire Department (SFFD). She wanted to depict their strength and also had another reason for the portraits project: “I had the chance to make my own mistakes, work through my processes, and perfect my lighting and posing,” she says. “This project gave me the time to experiment and even make mistakes. Plus, I got the chance to hang out with some very cool people for a year!” What are some personal projects you all are working on? 💡✨ Read more from the article "Relentless Spirit" in the March 2024 issue of our magazine, Professional Photographer. Link in our bio. 🔗 • • • • • • • #photographer #photographers #photographerlife #photo #potd #photography #photooftheday #picoftheday #photographyeveryday #ourppa #throughthelens #shootandshare #justgoshoot #forphotographersbyphotographers #photographymoments #ppalife #ppa #community #wearephotographers #newphotographer #photographybusiness #business #inspiration #lovephotography #professionalphotographersofamerica #professionalphotographer #photographyart
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22 days ago
Cassandra Jones of @noellemirabellaphotography has one business tip for photographers 💡⬇ 💼 Don’t put everything you earn back into the business. 💼 “When I first started out, I put everything back into the business and [in hindsight] I was really wasteful,” she says. She put all her earnings into purchasing additional wardrobe and props she didn’t need. It can be difficult not to put all your money where your passion is, she admits. “I would encourage people to pay themselves as artists and not put everything back into the business from day one. It took me a long time to learn that—like, years.” Read more from the article "Enchanted Forests" in the March 2024 issue of our magazine, Professional Photographer. Link in our bio. 🔗 • • • • • • • #photographer #photographers #photographerlife #photo #potd #photography #photooftheday #picoftheday #photographyeveryday #ourppa #throughthelens #shootandshare #justgoshoot #forphotographersbyphotographers #photographymoments #ppalife #ppa #community #wearephotographers #newphotographer #photographybusiness #business #inspiration #lovephotography #professionalphotographersofamerica #professionalphotographer #photographyart
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24 days ago
Make a splash into March with @owenf23_ !!re!!_039;s tips on changing your habits 👇 👉 Organize your environment. Set up your surroundings to make the new habit easier and the old habit more difficult. 👉 To discourage a negative habit, set up your environment to make that behavior more difficult. One example comes from Google, which encouraged employees toward healthier eating by putting the best food options up front in the break rooms and moving less healthy options to less convenient locations. 👉 Stack your habits. Habit stacking is a way to package multiple productive behaviors to encourage adoption of a new, positive habit. Maybe you already drink plenty of water each day, and you want to develop a new habit of stretching your muscles. Every time you refill your water, stretch. Refill your water, stretch again. Read more of these tips from the article "Dropped Like a Bad Habit" in the March 2024 issue of our magazine, Professional Photographer. Link in our bio. 🔗 📸: PPA Member, Russell Robinson @russell_robinson_ • • • • • • • #photographer #photographers #photographerlife #photo #potd #photography #photooftheday #picoftheday #photographyeveryday #ourppa #throughthelens #shootandshare #justgoshoot #forphotographersbyphotographers #photographymoments #ppalife #ppa #community #wearephotographers #newphotographer #photographybusiness #business #inspiration #lovephotography #professionalphotographersofamerica #professionalphotographer #photographyart
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27 days ago