Bold colour with radiance that holds for up to 8 weeks*. The Preference Vivids collection is so simple to use!
Step 1 Always do your patch test 48 hours before use!
Step 2 Wearing gloves, pour the colouring bottle contents into the developer bottle and give it a shake for an even mixture.
Step 3 Part your hair into small, even sections and apply the colour. Apply conditioner and then rinse thoroughly.
*instrumental test
**I was produced in a carbon neutral factory
- L’Oréal Paris has been engaged in beauty without animal testing for more than 30 years #ForBeautyWithoutAnimalTesting#LOrealParis#LOrealHair#LOrealHairColor#Preference#PreferenceVivids#WorthIt
The Préférence Vivid collection leverages our loved Préférence Liquid Gel technology. The dyes for the 14 shimmering shades are selected by our colour experts. Bold color, up to 3x shinier hair* and a luminous colour result for up to 8 weeks. Are you loving it too?
*instrumental test
**I was produced in a carbon neutral factory
- L’Oréal Paris has been engaged in beauty without animal testing for more than 30 years #ForBeautyWithoutAnimalTesting#LOrealParis#LOrealHair#LOrealHairColor#Preference#PreferenceVivids#WorthIt
Have a preference for… pink?
💥The Preference Vivid Hair Color collection not only transforms your hair but also offers 3x shinier hair* and up to 8 weeks of radiance*.
*instrumental test
**I was produced in a carbon neutral factory
- L’Oréal Paris has been engaged in beauty without animal testing for more than 30 years #ForBeautyWithoutAnimalTesting#LOrealParis#LOrealHair#LOrealHairColor#Preference#PreferenceVivid#WorthIt
