The paint chip Challenger is based on an ad that Plymouth had in 1970. Plymouth Barracuda race car was airbrushed with all the different paint colors available at that time on the Barracuda. It was never a real car but thanks to Tim Welborn and the guys at Big Easy Motors in Louisiana, it was born and came to be known as the paint chip Cuda.
The paint chip Challenger is a modern version of that ad. It shows all the colors that Dodge plans to release for the Challenger.
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@theautoarchaeologist
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